Communication is a tool that has the power to be your best friend or worst enemy. So often we fail to really say what we mean to communicate. Poor word choices, spoken in the wrong order, with inappropriate contexts, can get us into trouble. We need to be careful when we choose our words but […]
When Jobs first introduced the iPod, he didn’t strictly talk about the hardware and software. He talked about the prospect of having a thousand songs in your pocket. Very simple language. Very clear tones. Very emotional language. A thousand songs in your pocket? What an awe-inspiring concept for people at the time. That’s a veritable […]
Every time you step up to a dais: • one-third of your audience views you favorably; • one-third of your audience finds you unfavorable; and • one-third of your audience is quickly waiting to make up their minds by hearing your first few sentences When you consider this, 2/3 of your audience is predisposed to […]
Chuck Garcia