Here you are in your entrepreneurial spirit!
I don’t know what you’re building, but I do know that if you are not selling it, you’re not going anywhere.
When I joined Bloomberg it had 198 employees and revenues of $70 Million. When I left, it had 8,000 employees and revenues of $3.5 Billion. Mike Bloomberg told everybody who walked into that office, whether they were starting as a developer or a project manager, “Congratulations, you are in sales.”
Initially that new employee might have been confused, “I’m not in sales!” But, Bloomberg insisted. “Yes you are. Anyone who walks into this company is in sales.”
That’s the mindset. Every professional role has an element of sales to it.