Deciding On Your Call to Action - Chuck Garcia

Deciding On Your Call to Action

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_video src=”″ image_src=”//” _builder_version=”3.0.75″ /][et_pb_text background_layout=”light” border_style=”solid” _builder_version=”3.0.75″]

When you walk into a meeting, what do you want your audience to do? What is your call to action? Focus on these three outcomes:

  1. What do you want them to think?
  2. What do you want them to feel?
  3. What do you want them to do?

Build in, before you leave a call to action, “this is what I expect you to either think, feel, do.” If you haven’t given your audience a call to action it is unlikely you will be able to close them. You need to give them something to do, otherwise, they don’t know why they are there.

Another way to think about this is: What is different after communication has taken place? If you’ve gone into a meeting and nothing has changed, all you’ve done is taken thirty minutes of their time, and you aren’t going to get very far.


Climb Leadership Institute - logo

Climb Leadership Institute

Take Chuck's courses to begin your transformation into a leader today.

Subscribe To Our Newsletter

  • This field is for validation purposes and should be left unchanged.