Talking or Communicating?

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If you’ve got whatever you’ve developed and you can’t communicate it, you are no closer to the top of your mountain than you were when you developed it.

I have been to multiple pitches and I always say to clients: “Tell me what it is that you’re selling.”

They will say something like: “This matter anti-matter nuclear transformer has got a drill bit, it’s got this, that, and the other thing and it can do amazing things. In fact, it can do it in one one-hundredth of a second”

My response? “Wow. That’s really impressive! But, I have no idea what you are talking about and how does it apply to me?”

We are talking, but we’re not communicating.

 

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