A Lesson in Making an Impact

A Lesson in Making an Impact

For a master class in how to sell an idea with emotion—and, in this case, a product as well—watch Steve Jobs’s June 12, 2005 Stanford commencement address. It’s one of the most moving and effective pieces of oratory I’ve ever seen. During the speech, Jobs talks about...

My First Commandment for Great Presenters

The first commandment, based on my 10 Commandments of Great Presenters: The primacy and recency effects When you get up to your pitch, you have less than 15 seconds to make an impression. People remember the first thing you say, that’s the primacy effect. And...

What Success Looks Like

A straight upward trending line is what many people think success is like if they do all these things that you’re taught to do. And in fact, what I’ve found out is it looks something more like a squiggly line, one that goes in all different directions and...
Top Ten Lessons Learned from Mark Twain

Top Ten Lessons Learned from Mark Twain

If Mark Twain were alive today, he would have more followers on Twitter than Oprah Winfrey.  Why?  He was a master of epigrams: pithy sayings or ideas communicated in a clever and amusing way.  He is one of the most quotable individuals, and for good reason. While...
The Ancient Art of Storytelling

The Ancient Art of Storytelling

Before the onslaught of technology and information that follows us everywhere there was one effective method for passing along information from person to person, village to village, civilization to civilization:  Storytelling. Before there was the ability to write, or...